Built by people who already run the units.
The MTR Co is the platform layer over Hegarty Capital's mid-term rental operations. The capital, the operator playbook, and the demand-channel relationships are already in place. The platform makes them available to landlords who want the same toolkit on their own units.
The platform did not start from a deck. It started from a playbook.
Most rental marketplaces started as software companies that needed inventory. The MTR Co started as inventory that needed software. Hegarty Capital was already operating mid-term units in BAH-anchored markets, refining the listing playbook, the demand-channel mix, and the dynamic pricing math. Once the playbook held up across enough units, the next move was making it available to landlords who had no interest in figuring it out from scratch.
That is what the four-tier ladder is. It is the playbook unbundled. Marketplace is the listing layer. Optimization adds the pricing math. Co-Managed adds the inquiry triage and booking flow. Fully Managed runs the unit end to end.
Terry Hegarty
Terry has been a licensed real-estate broker since 2013 and actively owns furnished mid-term inventory in the markets The MTR Co serves. Every term on every tier of the platform was pressure-tested on the founder's own balance sheet first. The lease language, the fee structure, the demand-channel mix, the operations playbook - none of it is theory. It is the operator's own portfolio, unbundled and made available to landlords who want the same toolkit on their own units.
Hegarty Capital is the parent operator. The MTR Co is the public-facing platform that makes the operator playbook available to other landlords. White Glove Stays is the tenant-facing booking brand. Three entities, one ecosystem, one operator with both the capital and the playbook.
Pillars the platform defends.
Every platform claims to be operator-first. These are the specific commitments behind the framing.
List free, always
The Marketplace tier carries no upfront fee, no minimum term, no listing fee. The platform earns when you earn. We do not run a freemium-then-paywall trick. Marketplace is the floor.
The math is on the table
Combined fee math is published on the pricing page, not buried in a sales call. If a tier costs more, the page shows you what you get for the spread. The platform earns by being worth the spread.
Demand is anchored, not invented
BAH-eligible families and travel-nurse contracts are real, predictable, government-paid demand profiles. We do not promise consumer-tourism volume on a mid-term unit. We promise mid-term volume on a mid-term unit.
Operations are real, not outsourced
At Co-Managed and Fully Managed tiers, the operations come from the same team that runs Hegarty Capital's own portfolio. We do not white-label a third-party property manager. We do not pretend to handle ops we do not run ourselves.
Move up only when the math works
If Marketplace is the right tier for your unit, stay there. If Optimization adds revenue net of fee, move up. If you have multiple units and want them off your plate, Co-Managed or Fully Managed is the answer. We do not sell up. We sell the right tier.
Military markets first
Clarksville and Fort Campbell are the launch market because the demand profile is the cleanest. The next markets will be Fayetteville, Jacksonville NC, Huntsville, and other BAH-heavy metros. Tourism-led metros are not on the roadmap.
List your property. Free.
The platform earns when you earn. The Marketplace tier costs nothing.
List Your Property